Through my portfolio, I invite you to explore my journey as a designer and the projects that reflect my commitment to human-centered design.
Have a question or want to share your thoughts about my work? Feel free to send an email.
Through my portfolio, I invite you to explore my journey as a designer and the projects that reflect my commitment to human-centered design.
Have a question or want to share your thoughts about my work? Feel free to send an email.
ELRON: PASSENGER INFORMATION DESIGN
2022
WAYFINDING
BRIEF
Observe, analyse and map out the ways the Estonian passenger railway network communicates to the user. Offer solutions to improve the general passenger information in train stations: routes & zones / tickets / timetables etc.
What types of information is needed in train stations? How detailed should the information be & in which languages? As there is probably a lot of overlap with information necessary in the trains, then can the signage be made modular to work in different situations?
INFORMATION DESIGN, WAYFINDING
The environment of public transport provides many, mostly visual, indications to answer questions a user might have. When and where can I take trains? When have I reached my destination? How and how much do I pay for my trip? What is allowed (or not)? How do I use the toilet? Where can I ask for specific information?
RESEARCH
Our project began with an observation at Balti jaam. Hanna Samantha and I extensively documented our findings through photographs, aiming to identify pain points and passenger needs. It became evident that information was scattered, often available only where immediately required but not in a centralized location. In the waiting area, a ticket booth existed but was inconspicuous, overshadowed by the presence of Burger King nearby. Furthermore, we noticed that there was more information on the trains themselves than within the station, leaving passengers perplexed about how to board the correct train. The information displayed lacked a cohesive style and was easily overlooked. As an example, there was a situation where access to a train was possible only from one side. However, many passengers missed the signage and opted for what seemed like a shortcut on the right, only to realize later that they had to backtrack, hoping they had enough time. I've experienced this myself. Additionally, we observed that most of the information was in Estonian, with only a few places providing explanations in English. We drew inspiration from other stations like Helsinki to address this issue. In our project, we aimed to create a comprehensive guide for purchasing tickets. This guide can be displayed in a modular fashion, making it accessible in stations, trains, brochures, or on screens.
Information is scattered around the station.
You need move to different points to get the full picture. It is also mostly in Estonian, most important info should be translated.
Make the general passenger information cohesive and accesible. Design choiches and solutions should be well informed not just our opinion or experience.
THE SOLUTION
To address the challenges, we devised a solution encompassing four distinct information boards strategically positioned at various points within Balti Jaam and other stations across Estonia. These informative displays can also be extended to train interiors and Elron's website, ensuring accessibility throughout the passenger journey. We designed according to the brand’s new CVI, which was introduced to the public shortly before our project began.